Title
1970s Morocco Tanger Typical Costume Veiled Woman Haik Fountain FISA Postcard
Front
A full-colour photographic view, printed edge to edge in portrait format on glossy stock. At the upper left is an applied glossy black shield-shaped crest bearing the Moroccan national flag, a green interlaced pentagram on a red ground, with the Arabic word “المغرب” (al-Maghrib, Morocco) in green on a white band above it.
The photograph shows a young woman seated in the tiled courtyard of a traditional Moroccan house or riad. She is enveloped in a full-length white haik, the woollen or cotton outer wrap traditionally worn by Moroccan women, draped over the head and shoulders and falling in heavy folds to the ground. Her face is covered below the eyes by a white litham veil, leaving only her eyes visible. Her hands rest in her lap, and dark shoes are just visible beneath the hem.
She is seated on the edge of a low tiled platform surrounding a fountain. The fountain is a large fluted marble or carved stone basin on a turned pedestal, with a slender jet of water rising from its centre and falling back. The basin sits within a raised surround faced in traditional zellij mosaic tilework, showing several distinct patterns: a fine chequered field of blue, green, ochre, and white tesserae on the fountain surround; a bold black, white, and gold interlocking geometric pattern on the front of the platform; and a chequerboard border along the platform edge. The courtyard floor is laid throughout in further zellij in blue, green, ochre, and cream.
Behind, whitewashed piers or columns frame a shadowed recess, and dark timber shuttered doors with panelled construction stand at either side. Potted geraniums in red terracotta pots, in bloom with red, pink, and orange flowers, stand at the right and beside the fountain.
Condition notes: strong colour retention, light handling wear, minor rubbing and small nicks to the edges, light corner wear.
Back
Divided back, plain white glossy stock, printed in black. Text appears in several orientations. Printed text, in full:
Lower left, reading vertically: “Nº 65 TANGER” followed by “Trajes típicos”, “Costumes typiques”, “Typical costumes”
Centre left, in italic, in five lines: “La postal de la amistad” / “La carte postale de l’amitié” / “The friendship post card” / “Die Freundschaftskarte” / “O postal da amizade”
Across the centre, inverted: “REPRODUCCION PROHIBIDA”
At the centre right, inverted, a bracketed device reading: “POSTALES ESCUDO DE ORO” with “REGISTRO INTERNACIONAL” beneath
Right side, reading vertically: “Ediciones FISA – Piqué, 4 – Barcelona” with the FISA logo device, then “Impreso en España-Printed in Spain” and “Dep. Legal B. 12085-XI”
Upper area: a dotted stamp box and three dotted address rules.
No handwriting, no address, no stamp, and no postmark. The card is unposted and unused.
Translations of the printed text: “Trajes típicos” means typical costumes; “La postal de la amistad” means the friendship postcard; “Reproducción prohibida” means reproduction prohibited; “Postales Escudo de Oro” is the “Gold Shield” postcard brand; “Impreso en España” means printed in Spain; “Dep. Legal” refers to the Spanish legal deposit registration.
Reverse condition: clean white stock, a few faint specks, light edge and corner wear, no album or hinge remnants.
Estimated Era
Circa 1970s, with a probable production range of about 1968 to 1980.
The publisher is Ediciones FISA of Barcelona, working under its well-known “Postales Escudo de Oro” imprint. The Spanish legal deposit number “Dep. Legal B. 12085-XI” is a Barcelona registration; FISA cards of this format, with the multilingual “friendship postcard” line in five languages and the applied glossy resin crest at the upper front, were issued in quantity from the late 1960s through the 1970s.
The physical characteristics support the bracket. The card is a large continental-format glossy colour photographic issue on bright white stock, a format that replaced the smaller matte and semi-glossy cards of the 1950s and early 1960s. The applied plastic shield crest was a FISA speciality of this period. The bright saturated colour is typical of 1970s offset photographic printing.
The subject content agrees. The card is captioned for Tangier and belongs to a numbered “typical costumes” ethnographic series aimed at the Spanish and international tourist market in Morocco. Morocco had been independent since 1956, with Tangier’s international zone reintegrated the same year, yet Spanish publishers retained a dominant share of the Moroccan postcard trade well into the 1970s and 1980s. The traditional white haik and litham shown here were still widely worn in northern Moroccan cities during this period.
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